Social Media Strategist

In April of 2023 I joined the Tribeca marketing team as a Social Media Strategist to lead production and posting of partnership content.

I pitched, negotiated, and executed promotional social content with partners that aligned with their brand goals and Tribeca’s editorial standards.

As the liaison between the partnerships and marketing teams, I ensured all parties' goals and deliverables were communicated and met.

Work closely with account executives and Tribeca's in-house photo producer to create shot lists for more than 20 partner-sponsored events. During the festival, capture content in real-time and post directly to Tribeca's social channels.

I managed relationships with global brands including Canva, Audible, Indeed, OKX, AT&T, Chanel, and more.