Sundance 2024
Associate Producer & Editor
In just six weeks, I pitched, produced, edited, and posted nearly 200 pieces of social content for Sundance’s social following of 2.2 million.
My role supported both content production and the social media teams so I was uniquely positioned to influence Sundance’s creative output.
Sundance by the numbers:
8M+ Instagram accounts reached and over 21M impressions in 30 days
Gained over 31K followers on Instagram during the festival
Over 7.7M views on TikTok content in four weeks
Increased TikTok following by +5.2K
This experience allowed me to wear many hats: producer, interviewer, editor, copywriter, and social media manager. As a producer, it was a goal of mine to increase the production value of the social coverage with custom Sundance-branded microphones and socially-optimized editing.
TikTok Content
Curating Virality
With a stacked festival schedule, the Sundance social team couldn’t cover every single carpet, event, and Q&A. My role as a producer and editor was to clip and optimize the best moments for social. I clipped panels, press interviews, and Q&As to promote programming and keep Sundance in the cultural conversation. In addition to editing these videos in CapCut, I wrote social copy and handled publishing.
Sundance tasked Superbloom with creating three unique videos a day to tell the festival’s story on social. I captioned each asset in CapCut, wrote post copy, and shared across Sundance socials.
