Succession Season 3
After two critically acclaimed seasons, Succession went from a prestige gem to a cultural juggernaut. We adapted our social content strategy to highlight the stellar cast and fan favorite moments.
Editorial Video
After the Who Said It series was a success for Westworld, I pitched it for Succession Season 3. Because production was under strict COVID procedures, we focused our content suite on cast interviews instead of behind-the-scenes content since we weren’t able to send a crew throughout production.
(Fun fact: that’s my iPad they are using! The interview series was so successful the HBO team recreated it for Season 4)
Controlling the Narrative
With the goal to make the traditional HBO featurettes more social forward, I pitched focusing on one major moment from each episode. We had one shoot day to get all the interviews we needed with the cast and had to be strategic and focused in our approach. The content series went on to win Outstanding Short Form Nonfiction or Reality Series in 2023.